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31

Aug, 2020

Athletes Unlimited - New Little League Strategic Partner



Little League® is proud to partner with the newly launched 
Athletes Unlimited that will bring together Little League Softball® players and the world’s best softball athletes, grow excitement around the game, and increase both accessibility and racial diversity in the sport in 2020 and beyond.

As part of the partnership, Little League and Athletes Unlimited will work together to coordinate live and digital events that provide engagement between Little Leaguers and professional softball players, create educational and entertaining content to be used across both organization’s digital platforms, continue to promote and strengthen the Little League Girls with Game initiative, and work to develop interest in and access to the game of softball at every level and in every community.

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Established in 2020, Athletes Unlimited is a new professional softball league that offers a range of innovations to bring athletes and fans a unique and intense version of the sport. With an innovative new scoring system, players will earn points based on team victories and individual performances. Every week will start with a new draft where the top four players on the leaderboard are selected as team captains and will pick who will play on their team for the week. Because Athletes Unlimited has eliminated the concept of team owners, the best athletes in the world are now decision-makers and stakeholders in the leagues, making them more than just professional athletes, but also role models for future generations of the game.

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